Thursday, 7 September 2017

Dos And Don’ts Of Medical Information Online

Often doctors might say internet is the boon and the bane of their existence, given that patients Google their symptoms and often decide that is wrong with them all by themselves. It not only negates what a doctor has to say, it is also a gross error to diagnose oneself if they are not professionals. Patients often take it to entering their symptoms and landing up on the page that Google will direct them to. This leads to the conclusions they may draw from whatever is mentioned on the page. While Google has been friend and more in last few years, it is more or less a troublemaker when people use it without making much heads and tails of the situation and the medical jargons they may come across. The best thing to do is to educate yourself on how to search for the right information online to avoid waste of time and pointless panicking

Use the right keywords

1)    Choose only trustworthy websites

There are quite a few websites offering medical information to unsuspecting patients. Most of these are people who have been researching information online. Some on the other hand come from trusted sources like doctors and other medical professionals. Choose websites that offer information supplied by doctors.

2)    Avoid advises from other patients

There are many forums where patients often give out advises and narrate their experiences. It’s best to take everything with a pinch of salt. No two patients are alike, neither are their problems or issues. What works for them may not work for you. Draw your own inferences and seek out a doctor rather than rely on their advice.

3)    Interact with doctors online

The doctors who have their own websites are answers via forum are some of the best people you can rely on for medical advises. However no prescriptions can be given out on internet. This often warrants a visit to the doctor. It’s always in your best interest to set up an appointment rather than follow online advice.

4)    Book yourself an appointment online

Booking an appointment with a doctor of your choice is easier than you think. The doctors utilize the power of internet and booking an appointment with them is just a click away. You can use the websites that cater to such activities or simply log in to their website for this purpose.

Friday, 25 August 2017

Getting New Patients Through Online Medical Marketing

A decade ago no one could have predicted the explosive growth of internet marketing. The power and extend of internet marketing remain unexplored. The possibilities are endless, unlike many other things, internet is everybody’s playground. You can find a way to fashion anything into a great tool that you can easily use to your own end. Medical marketing is a term that is booming and being explored by doctors who know where to find their patients. With patients turning to the internet for everything from the common cold to cancer, the internet is a common place for doctors and patients. Patients don’t always know how to find what they need. Search engines aren’t as organized as one would like them to be. Using the right tools will take you to the right person and the right path. Most doctors are missing out on the untapped potential of the internet. We hope that these internet marking tips can help doctors who, having had a test of medical marketing.
 
1)    Generation Website

You can either start your own lead generation website or register yourself on one. Digital marketing is no longer a choice, it’s a necessity. To widen your patient base, your medical practice must have marketing plan and strategy.  Your services should be listed out to prospective patients who search the web every day for services just like yours.

2)    Capture Prospective Patients

Capturing the attention of your prospective patients is important. Before they turn to Google and decide what is wrong with them, you need to lead them to the right information. This can be done by providing fascinating and helpful content that shows your knowledge in your field.

3)    Online presence

Building a strong online presence is quite useful.  YouTube videos, Facebook, twitter and blogs are quite helpful in bringing patients closer to you. Being active in online forums helps greatly. Answering medical queries to eh best of your knowledge will not only help patients it also builds your reputation.

It is time to explore the unchartered territories of online medical marketing and push the boundaries to unearth new and fascinating facets of digital marketing for medical practices.

Friday, 11 August 2017

Digital Records Are Changing Lives


Doctors no longer rely on piles of paper and notesto keep a track of how their patients are doing. They no longer try to keep up with an ever increasing paper trail. Doctors have gone digital and how! While many doctors still swear by the good old method of paper filing, most have moved to their digital era. Their patient records and all the information is now stored digitally. Instead of asking patients for long winding information on their last check up and illness, doctors have all the information at their finger tips. This not only save time but also saves a lot of paper, mess and not to mention it is quite effective in helping doctors have all the information they need without going back and forth between the records.

Recently, medical professionals have been using various software for their work. This is not just good for doctors; it is also great for patients. Patients need their doctors to be well organized. Storing all the information about patients, digitally helps doctors access all information quickly, compare details that either may have missed and all of a patient health related data is easily available.This is extremely helpful when a doctor needs to refer a patient case to another doctor. Instead of a long winding paper trail, all the information can be sent within seconds. Organized information will help avoid costly mistake from both the sides. Electronic health records help doctors pass on the information to the rest of the team more precisely and faster. Over all EHR (Electronic Health Record) makes everybody’s life easier.

It’s not just patient records can be digitally stored. A Doctor can fix appointments, check the logs and stores all related information about his patient, his outreach and the effectiveness of any kind of treatment through digital records. There are downfalls of technical failures, but if everyone invests in backups and measures for digital security, life and work would be smooth sailing for all involved. Doctors going digital is a good news for all and sundry. Technology has a way of surprising medical community in various ways. Who knows what the future holds for us!

Friday, 28 July 2017

How Important Is Online Reputation For Doctors?


With the way the internet is taking over our life it is not hard to see why it is important to have a good internet reputation. People have a tendency to Google everything they know nothing about. A new word, a new restaurant, an historical event, a movie or a band, you name it and the first instinct anyone has is to Google it. With the world wide information now fitting in your pockets snugly, people have all the information they need on their figure tips. So when they are recommended a doctor through people or through the internet itself, their first instinct is to google the name and find out all that they possibly can. It is at this juncture that it becomes absolutely essential for you as a doctor to have an indisputable online reputation.

Your online reputation speaks about you, your qualification, your work, your patient’s opinion about you and much more. Most people believe that if you are not online, you are safe from being judged. However, that is not true. If you lack an online reputation, you essentially do not exit. Your patients won’t trust a doctor who isn’t well known enough to have a digital identity. Building up a great online reputation isn’t as tough or challenging as it sound. One of the most common ways to do this is having your own blog or a website. If you don’t have one of your own you can register yourself on platforms that bring doctors and patients together.  Posting articles on medical science, having online consultation etc adds to your online reputation. Patients are quick to form opinion and review their Doctors Online. It is essential to not only have good reviews but also strong online presence to curb any negative reactions.

To build a good online presence doctors can also use social media to their benefit. Along with blogs, start profiles on Practo, LinkedIn, Google+, a Facebook page or a YouTube helps greatly. Sharing your medical knowledge and helping patients will put you in touch with patients in real life. Answering a patient’s query on Quora or keeping up with the latest medical news and trends on twitter also helps. The idea is to build an online presence that helps patients know who you are, what you can do and how they can benefit. Your online reputation can propel your career ahead. In the age of digital revolution, don’t be left behind. It’s ok to jump on the digital bandwagon; the journey of the digital world has just begun.